Best Ways to Run Display Ads That Actually Work

Around 4,000 - 10,000 advertisements cross the eyesight of an average person daily and most don’t even prompt them to tap on it. From just running a display ad to making it creative for your user, there lies a difference. 

So, if you are someone facing a loophole in display ads, then here are some of the top Google display ads strategies to apply this time. Check out the complete blog to understand better. 

Know your target audience

The first way to start running a display ad is to recognise your target audience. Without targeting the right audience, the investment in ads will be not worth it. Moreover, with the use of different platforms such as Facebook, Google and more you can easily define your interests, and demographics and understand your user preferences to get your ad running the best way. 

Make Design the heart of the AD

No display ad is without the flavour of design in it. Also, out of the numerous ads that we see every day almost all of them remain neglected by us. This means that the display ad has not taken the right way of the design. Most brands use their brand identity in their display ads, such as bold text, bright colours and more features. 

True Copy makes AD stand ahead 

Copy is the best element which lets the user wait and watch your display ad. Users are scrolling most times when your ad pops you, it’s your copy blended with the design which lets them stop. So, make your copy short, crisp and compelling in a way that it speaks for itself. Most brands make their copies the highest creative element and win the ad game. 

Leave the one-way format of AD

When running a display ad, the key to making it work is doing a test of what doesn’t work for you and what does. Display ads can be in different formats starting from static ads to animated banners to video ads. Also to monitor and understand your audience’s preference, ads must be driven in most formats. 

Retargeting to the next level

Sometimes, when someone has landed on your website but they didn’t convert then maybe it’s time to retarget them. Now, retargeting is done to the existing landers on your website by launching your ads to them while they browse other websites. In most cases, retargeting is the ultimate booster, so why not try them? 

Conclusion

Ensuring that your display ads are working, monitoring them and keeping an eye on your audience preferences makes all the difference. So, if you are still not taking your display ads to reach the potential conversions, maybe you need the Google ad marketing services by Brand Bay. They not only tailor the services as per the clients but also make sure each campaigns matches your brand goals. 

So, what are you waiting for, when this Google-certified service provider is here to your rescue?