How to Get Your Video Content to Rank on YouTube

YouTube is the largest video platform and an advanced, well-organized, algorithm-based search engine. YouTube has a wide range of audio-visual content, whose publishers vary from brands/companies to musicians to vloggers. For one’s video to stand out among 14 billion other videos, it must stand ahead in YouTube’s algorithm race. To achieve the same, your videos should be uploaded on the platform with content strategies that position your videos in a higher rank according to YouTube’s SEO and algorithm.

You can use some of the below-mentioned platform-specific tactics to rank your videos higher on YouTube.

1. YouTube SEO-friendly keywords: You should carry out detailed keyword research in terms of the genre of content you are about to upload on YouTube. The right audience will find your videos faster if you use accurate content and audience-specific keywords. These keywords should be appropriately used in the title of your video, or on tags and video descriptions. An easy way to figure out the most used keywords for your content is by utilizing the search bar autocomplete suggestions on YouTube’s search bar. You can also follow up and analyze on latest trends and incorporate the latest keywords for your content.

2. Accurate and Content-specific video titles: Video titles are an important factor for YouTube to index and rank your content in its algorithm. Video titles are an important area, where you need to use the most appropriate and content-specific keywords. This will position your video among the right audience who is looking for exactly what your video content is presenting.

3. Tags: YouTube highly depends on tags to identify the subjects of a video and position it accurately in the audience’s related video recommendations. Even when your videos appear in one’s recommended related videos, traffic of your videos performs better.

4. Effective and Optimized Descriptions: With up to 5000 characters available for you in this field, you can be concise, detailed, and well-descriptive. On one hand, it helps YouTube’s algorithm to identify your video content accurately, while on the other hand, it acts as a tool for the audience to interact with your content, as the initial portion of your description appears in YouTube search results.

5. File Name: You can optimize your video to position it properly on YouTube’s search engine by renaming your file with accurate keywords or titles, before uploading it on the platform.

6. Customized Thumbnails: With customized thumbnails, that accurately illustrate the content of your video will help it stand out among other videos and result in better audience engagement.

7. Playlists: If you can categorize your content into accurate themed playlists, your audience interaction rate will improve and result in them visiting your channel again.

8. Categorize: Choosing the right category for your video will help YouTube club it with broader and more common topics, which will enhance your YouTube SEO strategy.

9. Analyze your analytics: You need to monitor your analytics to optimize your content with new keywords, and improve them according to the audience attraction metrics that are working out for your videos.

10. Increased chances of Click-Through Rate (CTR): With accurate keywords, titles, appropriate and detailed descriptions, and attractive

11. Channel Trailers: With a channel trailer, the audience will get introduced to you or your brand, and also get familiar with the kind of content you publish.

12. Cross-Platform sharing: You should promote your content in other marketing channels, blog posts, your social media handles, etc. This will further increase your audience’s engagement with your content. You can additionally utilize influencers to engage and promote your content.

13. End Screens and YouTube Cards: With YouTube tools like YouTube cards and end screens you can integrate your audience for continued interactions with call-to-actions (CTA). You can use them to suggest your audience to watch your other content.

14. Production Value: Higher production value for your content will give the audience a nice viewing experience, resulting in them returning for your videos.

Brandbay, a Digital Marketing Agency with advanced SEO Services can optimize your content according to factors that affect your YouTube video rank. With SEO strategies from Brandbay’s experts, you can use strategies that will improve your YouTube video’s rank.