Top 7 Social Media Branding Trends That Work For Your Business
Businesses need to maintain a position on social media to ensure that they get good brand recognition and growth. Here are the top 7 social media branding trends that work for your business:
1. Short-Form Video Content
Short-form content is the new trend in the social media domain. It is the immediacy of attention it derives that provides the drive to higher engagement. Our graphic design and copywriting groups work together to produce a video that will best represent your brand.
2. User-Generated Content
It is one of the best ways to build trust with customers. This makes your brand look more authentic when the customers share their experiences. BrandBay’s social media management can assist in the creation of a content curation strategy to generate brand trust from users. We can also stage campaigns that will make your audience come forward and get involved in the campaign themselves.
3. Influencer or Creator Advertising
Creators and influencers are today the best source for brand awareness. Influencer marketing can also provide you with a targeted audience. As part of our social media services, we identify who the best influencers are in front your audience. We aim to create campaigns that align with your brand values, so the influencers can promote your message.
4. Personalised Customer Interactions
Today’s customer is a customer who wants to be treated as an individual. In our Complete Social Media Management service, we ensure that your brand gets to the customers individually. The direct messages, the comments and the content that are created specifically for a brand create a loyal community and increase the engagement level of a brand.
5. Ephemeral Content
Instagram Stories or Snapchat may create immediate engagement. The Content Calendar service of BrandBay guarantees that you have the temporary content planned and engaging for your audience. Whether it is using these posts for flash sales or giving a sneak peek into something, we show you how to make the most of time-sensitive posts.
6. Social Commerce
Social media is being linked with a shopping feature, which means that customers can now purchase items from the social media pages of various brands. We assist in enabling the shopping experience on both Facebook & Instagram. This makes the purchases smooth and helps to convert more sales for you.
7. Social Responsibility
Customers are more loyal to companies which place sustainability and social responsibility as top priorities. At BrandBay, we know how important it can be to concentrate on your company's brand values. With our Social Media Strategy, we ensure you maintain your moral stance on issues and enhance your company’s image by including your commitment towards social causes in all your communications.
In Nutshell:
BrandBay is a creative Digital Marketing Agency helping 500+ in managing their brand a.nd digital presence. We assist in expanding your business on the internet by providing creative social media marketing solutions that guarantee results. Startng from creating viral content to planning the social media presence to having the entire social media marketing campaign managed for you that generates leads, your brand will be represented on all the major platforms like Facebook, Instagram, Twitter and LinkedIn.